Remember: It comes with the ADA Seal of Approval

Keep in mind, that the "fake" toothpaste had even higher amounts of fluoride than the high amounts in US brands (1,000-1,5000 ppm) ostensibly because those "unfortunate" foreigners don't have the "benefit" of fluoridated water. In addition to the diethylene glycol contamination of the toothpaste, the overload of fluoride itself was undoubtedly a major factor in the poisoning of those US kids who were hospitalized after using the bad toothpaste (as reported by Diane Sawyer on ABC's Good Morning America on June 18).